Visitors flock to natural attractions

Date published: January 10, 2013 at 3:08 pm | Comments

Lake Tarawera and the iconic falls are proving the most popular attraction around Kawerau this summer.

Visitors making enquiries at the town’s Information Centre are comparable to previous years, with the area’s best kept secret drawing in families and overseas tourists alike.

Kawerau i-Site’s Matthew Joss explains the scenic destination has become busy over the past few weeks, with staff processing 80-90 permits a day – each meaning a vehicle full.

He says most are for camping and to go to the Tarawera falls.

He says those who visit say things like it’s secluded and because it’s not often advertised, it’s like a hidden gem.

Meanwhile, about four times as many people are visiting the website dedicated to selling Kawerau as this time last year.

While the numbers coming into the town’s i-Site in person seem steady, those heading online to check out the area’s attractions and book permits to enjoy them is increasing.

Mr Joss says the popularity of the internet to make holiday plans in the area is really taking off this summer.

He explains they’ve had a massive increase on the 500 visitors this time last year, to about 2,000 this December/January.

He says they’ve been really pushing the website on social media like Facebook and Twitter, so people can request permits online – which has been a huge boost.

Source: 1XX FM