Exclusive New attraction introduced at Kawerau Woodfest – The Purex Record Setter World Record Games

Date published: August 22, 2014 at 9:06 am | Comments

For the first time ever there is a World Exclusive new attraction to be launched at Kawerau Woodfest. Prideaux Park will be the site of a giant marquee (making the activity fully weather proof) and will involve almost 10,000 rolls of Kawerau produced Purex toilet roll!

The new attraction is a partnership between Asaleo Care (formerly SCA), Kawerau District Council and Team Tarawera Raft crew and is the basis for a series of whacky and bizarre Record Setter World Record attempts (www.Recordsetter.com) – never attempted on New Zealand soil.

With the kind support of the local industry leader Asaleo Care and NZCT, local children and in fact any age can turn up at Kawerau Woodfest to practice a series of specifically designed Record Setter World Records ranging from the fastest time to unravel a toilet roll to balancing the tallest tower of toilet rolls on one hand.

The world records administered by the American online company ‘Record Setters’ (created by two eccentric record breakers Dan Rollman and Corey Henderson) is quickly becoming a global sensation as the premier online resource for Record Setter World Records.

RecordSetter is an interactive media company building a global brand centered around human achievement. Their website allows anyone, anywhere, to compete against others in any type of category. The RecordSetter database hosts over 25,000 world records submitted from 90+ countries, making it the largest collection of world record videos on the Internet. The New Yorker calls it “a Web site that is to the Guinness World Records as Wikipedia is to the Encyclopaedia Britannica.” RecordSetter has been featured on Late Night With Jimmy Fallon, CNN, BBC, CBS Sunday Morning, Good Morning America and Tosh.0. They are based in Las Vegas and Los Angeles.

Attempts are made following strict guidelines available online at Recordsetter.com and after official attempts are uploaded through the official website and reviewed by the moderation team at Record Setters. If the attempt is deemed to be successful then the official video is released online as the next Record Setter World Record holder to be challenged by anyone in the world.

The Purex Record Setter World Record Games at Kawerau Woodfest will be the first ever event in the world to specifically focus on world record attempts using the humble (yet vital commodity) that is the ‘Purex’ toilet roll.

Kawerau Woodfest Director, Lee Barton, offers some insight into how the concept came about. “Kawerau Woodfest has always been about celebrating the local industry, we already have iconic attractions such as the aie pacific Toyota Big Dig World Champs and KFL Pro Logger Races which incorporate wood chip and logging but there was nothing in place for the manufacturers of toilet tissue paper.”

“After wracking my brain for months and months of how we could celebrate SCA’s (now Asaleo Care’s) prominence in the region, I had a eureka moment and was gob smacked to discover that people were actually setting the craziest of world records by just using toilet roll paper! After the expansion of the factory in Kawerau it became even more important to celebrate Asaleo Care and Purex’ position in the market place and there is no better time to do that than during Woodfest.”

“Boyed by this momentous discovery I approached the General Manager of Operations, Mark Kennedy, with a proposal to place Kawerau as the number one toilet roll record breaking venue in New Zealand and potentially the world. To my absolute pleasure he agreed and now we await the games”

“It really is all about having a bit of fun with loo roll and if we can get some world records broken -even better. It is just a cheeky little idea that will hopefully have people cracking up as they hold onto the seat of their pants with fits of giggles…no pun intended!” Mr Barton finished.

The project also has another twist with young people from the Team Tarawera Raft crew (aiming to represent NZ in Brazil this October at the R4 World Rafting Champs) volunteering to help co-ordinate the games. The young people assisting with the Purex Record Setter World Record Games have teamed up with Lester Murfitt and other staff from Asaleo Care to deliver the carefully selected Record Setter activities and are hoping members of the public will kindly donate towards their fundraising to attend the Rafting Champs.

The specific world records to be targeted will be posted on the official Woodfest webpage for people to begin their own training programmes!


The Saturday of Woodfest will be an official practice and training day, whilst Sunday 14th September is the Record Setter World Record day. This means that Sunday will be when World Record attempts will be officially recorded. Cash prizes will be up for grabs for those that set new National Records and new World Records, if broken and moderated to be credible.

All training and official attempts are free to have a go and any age group can be involved.

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Source: Contributed