East Bay Olympic medallists to front campaign

Date published: September 23, 2012 at 9:39 am | Comments

BEEF + Lamb New Zealand (BLNZ) has engaged Olympic gold medal winner, Lisa Carrington and silver medallist, Sarah Walker as the new faces of its marketing campaigns.
The two will become a key part of upcoming television advertising, following in the footsteps of earlier gold medallists Sarah Ulmer, and the Evers-Swindell twins —Georgina Earl and Caroline Meyer.
Speculation about whether Ms Carrington was joining the campaign has been rife since her Olympic success.
Beef + Lamb chief executive officer Rod Slater said she was a perfect fit for the Iron Maidens campaign brand.
“For us this is a commercial decision, we’ve been looking long and hard at our marketing initiatives.
“To be honest, it wasn’t until we saw the hype being created around Lisa and Sarah since they’ve been home that we decided they were absolutely the way we had to go.
“In the end, it was a no-brainer. These girls have it all and New Zealanders have really taken them into their hearts,” Mr Slater said.
Beef + Lamb said there was still one more campaign announcement to come.
“We’ve got someone in mind, a young woman who is achieving incredible results, but we’re still putting it all together,” Mr Slater said.
Beef + Lamb said it was continuing to support Sarah Ulmer, Georgina Earl and Caroline Meyer.

Source: Whakatane Beacon